It's a special formula effectively removes dirt, plague and bad smell from teeth while whitening, preventing tooth decay and strengthening teeth. it has unique minty flavor gives a refreshing, squeaky-clean feeling.it provides products for advanced oral care to support daily health. it is a combination of natural stain remover with extra strong mint breath freshener.capable of removing stubborn stains from your tooth enamel without harming dentine.it is a natural and refreshing way to clean your teeth.suitable for smokers and non-smokers.caution: the concentrated mint flavor of smokers toothpaste is not suitable for young children.benefitsno added fluoride. there is conflicting evidence on the benefits of fluoride. excess fluoride may cause chalky white patches on the teeth giving a mottled appearance. red seal provides you with a range of non-fluoridated toothpastes to meet your specific needs.strong peppermint flavor to freshen breath.helps remove stains.