The L'OrÃ©al Paris laboratories have reformulated REVITALIFT Anti-Wrinkle + enhanced elasticity Day cream to be enriched with Elastin; it reduces the appearance of wrinkles and helps improve the skin's elasticity; skin feels firmer. Elastin fibers are essential to skin's elasticity: they are the skin's springs. From age 40, the number of these elastin fibers is reduced, and their network fragments. The skin becomes less firm and less elastic, wrinkles become more apparent.L'Oreal Revitalift Anti-Wrinkle + Firming Day cream for younger-looking skin. Intensive action moisturizer, enriched with Pro-Retinol A and Elasti-Flex, helps to improve skin firmness and ability to bounce back. Wrinkles appear visibly reduced, skin feels firmer, more bouncy, and resilient. For daily use, massage in circular motions for optimum absorption. Pro-Retinol A, a powerful anti-wrinkle ingredient known to stimulate skin cell renewal.