The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washingtonâs corridors of power to Hollywoodâs A-list, leading to him being named one of Crainâs 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazziâs form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with ânetworking.â He then distills his system of reaching out to people into practical, proven principles. Among them:
Donât keep score: Itâs never simply about getting what you want. Itâs about getting what you want and making sure that the people who are important to you get what they want, too.
âPingâ constantly: The ins and outs of reaching out to those in your circle of contacts all the timeânot just when you need something.
Never Eat Alone: The dynamics of status are the same whether youâre working at a corporation or attending a social eventââinvisibilityâ is a fate worse than failure.
Become the âKing of Contentâ: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
In the course of this book, Ferrazzi outlines the timeless strategies shared by the worldâs most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a âconference commando,â and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.