Ponds Pure White Facial Foam has the technology of activated carbon that attracts deep-seated black dirt caused by impurities, oil, and makeup to reveal a pure white you. It is the first of its kind to be formulated with activated carbon, which works with black attracts black. Carbon when heated or activated becomes 8x porous; hence, increasing its ability to detoxify and gently exfoliate dead skin cells while retaining the needed moisture. Activated carbon, also called activated charcoal or activated coal is a form of carbon that has been processed to make it extremely porous and thus to have a very large surface area available for adsorption or chemical reactions. The main function of activated carbon is as an adsorption material that can absorb a variety of chemical compounds, odor, or color. Activated carbon can also serve to control the humidity in the air.