You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you target to be big or fast? Should you create a blue ocean, be adaptive, play to winâor forget about a sustainable competitive advantage altogether?
In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more importantâor more difficultâto choose the right approach to strategy. This book offers a proven method to determine the strategy approach that is best for your company. Start by helping you assess your business environment: how unpredictable it is, how much power you have to change it, and how harsh it isâa critical component of getting strategy right. They show how existing strategy approaches sort into five categoriesâBe Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viableâdepending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you'll be able to answer questions such as:
Until now, no book has brought it all together and offered a practical tool for understanding which strategic approach to apply. Get started today.