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Yves Saint Laurent launches a new men's fragrance for Generation Y (those who were born in the 1980s and 1990s). The fragrance is named Y and is capturing the spirit of youth with the goal of offering a millennial generation something different. Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined. Everything starts with a Why. THATSY. Top notes: white aldehydes, bergamot, ginger. Heart: sage, geranium absolute, violet leaf. Base: ambergris, incense, fir balsam, cedar, musk. Hip-hop musician Loyle Carner, sculptor David Alexander Flin and artificial intelligence researcher Alexandre Robicquet were selected as the faces of the advertising campaign. It Was launched in 2017. The nose behind this fragrance is Dominique Ropio.
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