This anti-dryness formula nourishes as it colors for a soft and nourished hair. Specially designed to get intense permanent color and optimal grey coverage. No more mess with a cream get that spreads easily and doesn't drip. Anti Dryness Permanent Color. Change for the better! Intense moisture meets Intense color. Specifically designed for African Hair, infused with olive oil to condition while coloring. The olive tree is native to the Mediterranean area. Itâs an important historic oil that helps coat the hair shaft and keep it healthy-looking and protected.