2 to 5 business days
In the new edition of this highly acclaimed bestseller, Robert CialdiniâNew York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionâexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you donât have to be a scientist to learn how to use this science.
Youâll learn Cialdiniâs Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderâand just as importantly, youâll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.